Tuesday, February 20, 2007

Church.... The Way it Used to Be

I recently received a mailer from a local Baptist church that had the American status quo on it…4-unit Caucasian family, husband in a suit, wife in a long dress with pearls, etc, daughter with long dress and the young son with his suit. The title read, “Church, the way it used to be”.


Does this mean...

  • Matured and hymn-based…
  • Welcome but please dress appropriately for God…
  • They do not talk about sex…
  • Safe and homogeneous…
  • They know what God likes…
  • Developing fully devoted followers of Christ…
  • Children’s choir and bake sales...

  • Is this inferring today’s forward-thinking churches are irreverent?
  • Is this effective niche-based marketing?

3 comments:

Anonymous said...

This church is trying to zero in on a specific market segment - those who are turned-off by the new, progressive thinking churches.

It's along the same lines of "Love God, but hate church," which did the same thing by focusing on those who don't like the tradition-rich, denominational churches.

In Joshua Harris's book, Stop Dating the Church, he makes the argument that there is room for market segmentation in churches - those who serve different demographics, psychographics, etc..

Of course, you must first seek out a church that is following God's word. But after that perhaps there is room for personal preference.

Michael said...

Good assessment; I was torqued initially but then I realized the people who eat at Luby's need a place to call home and knit.

Anonymous said...

I LOVE Luby's!